READY-MADE INTERFACES AND PROTOCOLS FOR INTEGRATION WITH DATA SOURCES
Unification of the collection of the maximum possible amount of customer data. The platform collects and stores data of profiles and events in a unified form in the Hadoop-based storage, which allows you to seamlessly scale the system linearly with the growth of data.
- DMPkit Tag Manager
- Real-time API
- Data collection form web-site, mobile apps, CRM, etc.
INTEGRATION WITH DATA ACTIVATION AND MONETIZATION CHANNELS
Key advertising systems are connected. Send your audience segments into the advertising systems and DSPs to run campaigns.
- A single point of inegration, ID synchronization and billing.
- Data safety by sending IDs without audience data and segments details
- The ability of export into CSV file for ad-hoc analytics and connection to other services.
RUN YOUR INDIVIDUAL ANALYTICAL MODELS
Using of analytical data processing models allows you to extract new knowledge about the audience, increases the efficiency of client relationship management, increases client loyalty, improves cross-sales, microsegmentation and scoring models.
- Data acces for data analysts.
- Support of experiments with Machine Learning
- Predictive analytics based on Customer Journey
CONFIDENTIALITY AND PERSONAL DATA SAFETY
- On premise (in-house) on a basis of customer's IT infrastructure.
- Dedicated cloud (Amazon WebServices, Google Cloud, Oracle).
- SAAS on CleverDATA servers.
Maximum data security is ensured by implementation on a basis of customer's infrastructure for more control over the data, deep integration with corporate systems and expanding the capabilities of its own data analytics.